THISTLY CROSS CIDER
Scotland is not a country of rolling orchards and summery picnics. People don’t think of us when they think ‘cider’. And yet... when they try Thistly Cross, they fall in love with it, hard. Just like we did.
Cue a new look, a new way of talking, and a new Scottisher attitude.
And loads of new fans.
THE RESULTS
+50%
unprompted brand awareness
+11%
prompted brand awareness
4x
active web users
2:1
ROI at a Gross Profit level
" Fantasticate have worked with us on our first test of ATL advertising, and it's been an undoubted success in building brand and sales. We were able to have open, commercial conversations with them and they responded with a plan to suit our challenge, informed by audience insight.
EMILY CLARKE
Head of Marketing, Thistly Cross Cider