Scotland is not a country of rolling orchards and summery picnics. People don’t think of us when they think ‘cider’. They don’t know we make our own cider here. And yet... when they try Thistly Cross, they fall in love with it, hard. With strong distribution but low brand awareness, Thistly Cross cider was a success story waiting to happen. We wanted to tap into the passion and pride of Thistly fans – this is our cider, made right here – and do something different to all the clichéd cider ads out there. Something very Scottish and irreverent that would appeal to drinkers everywhere. Catching attention with the thing that’s most distinctive about the brand, so drinkers would experience the superior flavour for themselves.